Drumul Fructelor (Fruits Route) is  a social campaign aimed to stimulate the consumption of domestic seasonal fruits, which was launched Madein.md project last year. With this initiative we would like to support agricultural producers and farmers from various regions of the country and to actively stimulate the daily consumption of Moldovan agricultural products.

This is a very pleasant and emotional activity as we would like to support Moldovan farmers who often find themselves in difficult situations. Some of them started their business because they simply love working the land, others inherited it from their parents, grandparents. They all have rich gardens and plantations, they grow delicious and healthy fruits, but they find it difficult to access various markets and promote their products.

Thus, during 2016 the Madein.md team organized 10 trips to agricultural producers and farmers from different regions of Moldova. Those who took part part in our trips had the opportunity to try fruits directly from bushes or trees, participate in harvesting process or make photoshoots in nature. Also, visitors had the opportunity to buy fresh fruit or berries, directly from the manufacturer.

The manufacturers were also pleased with the opportunity to sell at least part of their products without having to leave their orchards or plantations.

This successful initiative was appreciated not only by participants, but especially by farmers, who were happy to share with us  their successes and problems in managing an agricultural business in Moldova.

Drumul Fructelor is a great opportunity for Chisinau residents to leave the city and go to the countryside, especially for children who don’t know what it is like to harvest cherries directly from a tree or to enjoy a delicious raspberry soaked in morning dew. Our children should consume as much fresh fruits as possible, and in Moldova they grow in abundance.

Unfortunately, the project Madein.md does not have enough resources to continue the campaign this year. Given that all trips are free of charge, the costs associated with the organization of transport and other logistics elements can not be solved without assistance.

We would like very much to continue this initiative in 2017: it is useful for both domestic producers and consumers. Therefore, we welcome any suggestions or ideas for cooperation from state, public, international and non-governmental organizations that would like to participate in our campaign. We will be happy to organize such trips for foreign citizens who are in our country, for children from various educational institutions, for disabled people, or for persons from vulnerable families, so that they can enjoy an unforgettable taste of Moldovan fruits. Being engaged in the development of agro-tourism in Moldova, we also offer cooperation to travel and transport agencies in organizing our trips.

In 2017, we are planning 17 trips

All news about the campaign can be found on Madein.md website or on the Facebook pages of the project or Drumul Fructelor campaign.

Let’s support together the domestic producers and the active consumption of Moldovan fruits!

Video on the totals of Drumul Fructelor in 2016